20th Century Fox Fanfare with VoiceMale feat.Bruce Broughton

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The 20th Century Fox production logo and fanfare originated as the logo of Twentieth Century Pictures and was adopted by 20th Century-Fox after the merger in 1935. It consists of a stacked block-letter three-dimensional, monolithic logotype (nicknamed "the Monument") surrounded by Art deco buildings and illuminated by searchlights.[132] In the production logo that appears at the start of films, the searchlights are animated and the sequence is accompanied by a distinctive fanfare that was originally composed in 1933 by Alfred Newman.[133] The original layout of the logo was designed by special effects animator and matte painting artist Emil Kosa Jr.[134][135]

In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original logo design for the new CinemaScope picture process. Longo tilted the "0" in "20th" to have the logo maintain proportions in the wider CinemaScope format.[136] Alfred Newman also re-composed the logo's fanfare with an extension to be heard during the CinemaScope logo that would follow after the Fox logo. Although the format had since declined, director George Lucas specifically requested that the CinemaScope version of the fanfare be used for the opening titles of Star Wars (1977). Additionally, the film's main theme was composed by John Williams in the same key as the fanfare (B♭ major), serving as an extension to it of sorts.[137][138] In 1981, the logo was slightly altered with the re-straightening of the "0" in "20th".[136]

In 1994, after a few failed attempts, Fox in-house television producer Kevin Burns was hired to produce a new logo for the company, this time using the then-new process of computer-generated imagery (CGI) adding more detail and animation, with the longer 21-second Fox fanfare arranged by Bruce Broughton used as the underscore, and a byline reading "A NEWS CORPORATION COMPANY". It would later be re-recorded by David Newman in 1997 and again in 1998.[136][138]

In 2009, an updated logo created by Blue Sky Studios (a prototype version of the 2009 structure exists) debuted with the release of Avatar.[136] In 2013, the News Corporation byline was removed.

On September 16, 2014, 20th Century Fox posted a video showcasing all of the various versions of the logo, plus the "William Fox Presents" version of the Fox Film logo and the 20th Century Pictures logo, including some variations, up until the 2009 version of the logo, with the 1998 re-arrangement version of the 1997 version of the fanfare composed by David Newman, to promote the new Fox Movies website.
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