Jordan Adetunji - Introducing Jordan Adetunji | Vevo DSCVR Artists To Watch 2025

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Introducing Jordan Adetunji | Vevo DSCVR Artists To Watch 2025

The constant state of evolution in which Jordan Adetunji exists makes him worth your attention. The Belfast native’s chameleonic qualities were there at the beginning in 2020, a debut year in which he dropped dancehall-coded R&B (“Close 2 You”), emo drill (“Around”), and autotune-drenched Afro percussion (“Black Kings” with jahmiel). As a teen, JA dove head first into the glimmering Nigerian pop of Wizkid and Burna Boy; concurrently, he took notes on the spitting skills of English rhymers J Hus and Yxng Bane. These influences are right up front in those early releases. In 2023, the Joy Division fan leveled up again when he incorporated angular guitar riffs into the trendy oomph of Jersey club with “YOU & I.” You won’t ever hear a song quite like it. Fans and followers who liked what they heard were rewarded with the 9-song ‘ROCK & RAVE’ project later that year. All that momentum led to “KEHLANI,” hisTop 10 charting, career-defining ode to the American R&B singer. “I was posting it everyday, thinking ‘she has to respond,’” he told us. And she did, hopping on a remix a couple months later. For Jordan, 2025 is another opportunity to keep fans surprised. “This is not like this,” is how he envisions fans' reactions to new music. “So that’s exciting.”

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