Let Artist Signalnoise Turn You (Ne)On In His Virtual Vegas

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RockSinCity
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Go behind the scenes with artist Signalnoise to see how the Vegas lights inspired his virtual universe, created for Vegas: Alter Your Reality.

James White, also known as Signalnoise, was born in 1977 and calls Dartmouth, Nova Scotia, Canada, home. His parents were never able to keep typewriter paper in the house, as White would steal it for drawings as early as the age of 4. Upon graduation of high school, he attended a graphic design course in his hometown where he was introduced to Photoshop and Illustrator; tools he still uses today. His professional design career began in 1998 designing websites and print campaigns.

White never stopped creating and working on his own projects that took up evenings and weekends, eventually resulting in the creation of the Signalnoise Studio. His personal projects gained recognition in the industry and led him to working with Toyota, Universal Music, Nike, MTV, Google, Wired and now, Las Vegas. 

Today, his focus is on various neon-infused art projects, creating some pieces to complement his childhood in the 1980s. He also spends a lot of time on the road speaking at various design conventions and events around the world. 

Now, he is creating a virtual experience for Vegas: Alter Your Reality, an interactive installation at Art Basel. Before embarking on this campaign, White had never been to Las Vegas. His artwork reflects a unique interpretation of Las Vegas through the eyes of a first-time visitor.


SIGNALNOISE INSPIRED BY:

− The Venetian Hotel Resort & Casino
− Beauty & Essex at The Cosmopolitan of Las Vegas
− The Neon Museum in Downtown Las Vegas
− Red Rock Canyon Las Vegas
− Las Vegas Strip Helicopter Tour by Maverick Helicopters

#LasVegas #Vegas
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All In Magazine
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