Pozer - Introducing Pozer | Vevo DSCVR Artists To Watch 2025

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Introducing Pozer | Vevo DSCVR Artists To Watch 2025

Pozer is surfing the crest of UK rap’s new wave by blending grime, drill, and Jersey club influences into a distinct sound that feels familiar, innovative and fierce. A relatively recent foray into the music world explains the rap rookie’s fresh perspective; he’s one of numerous artists who found their calling during the pandemic, turning the languid days of that disastrous era into an opportunity to focus on passions. For Pozer, however, the motivation cut deeper than most. “I wanted to change my living situation,“ he expressed to us. So the Chief Keef acolyte turned on the burners, and cooked up “Kitchen Stove.” Over a squeaky mattress sample, Poz coolly puts self-progress atop the to-do list. “I done it with gang/And I done it alone.” The debut wasn’t a hit, it was a home run. And like an All-Star slugger, he went back-to-back when, in April 2024, his gloomy and grimey follow-up “Malicious Intentions” arrived. By the end of brat summer, he had made history as the only British rapper to have his first two singles chart simultaneously in the UK. Icons of the game Dave and Stormzy, plus the comedian Druski, followed with cosigns. This fall, our man on fire rolled onto the DSCVR Artists To Watch 2025 set, where he delivered his pair of hits like a pro. If this is where he’s at less than a year into the game, imagine where he’ll be at the end of next year.

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Director Chris Chuky
Vevo Manager, Music & Talent Elton Ricosa
Vevo Executive Producer Nick Calafato
Vevo Senior Producer Yomi Ogunsola
Vevo Production Coordinator Nancy Loud
Vevo Senior Editor Helen Duque
Vevo Post-Production Coordinator Scott Robson
Vevo Social Media Senior Manager Lucia Addona
Vevo Programming & Editorial Head Cristina Bedon
Vevo Programming & Editorial Lead Jaqueline Lockinger
Vevo Design Lead Charlee Twigg
AD Ismah Ansari
Director of Photography Fola Abatan
Steadicam Operator Gary Kent
1st AC / Focus Puller Christopher Hayden
2nd AC / Loader Evangeline Perkins
Gaffer Giovanni Mattei
Light Operator Ben Houghton
Stills Aron Klein
Sound Engineer Alexander Archer
Sound Assistant Ellis Cohen
Runner Elizabeth Playle
Runner Samad Olukunle

#Pozer #MaliciousIntentions #DSCVRArtistsToWatch2025
Category
Vevo DSCVR
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