Winning with Mainstream Consumers - VWS Pathfinder 2023

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RockSinCity
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Watch the VWS Pathfinder 2023 workshop on plant-based trends and winning with mainstream consumers. Led by Neeru Ravi, Principal at Boston Consulting Group: https://www.bcg.com/

???? Thank you to our presenting sponsor, Upfield: https://www.upfield.com/

✨ Join us in-person at the Vegan Women Summit 2024 in beautiful Hollywood, California! Find out more at https://veganwomensummit.com/hollywood

TIMESTAMPS
0:25 Introduction with Jenny Stojkovic: https://www.jenniferstojkovic.com/

1:46 Background on speaker Neeru Ravi and Boston Consulting Group

4:28 Latest alternative meat and dairy retail sales data in the United States

7:32 Consumer motivations towards food products and sustainability

10:05 Strategies companies can use in their front of pack marketing, including quick wins

11:59 Limiting "vegan" or "vegetarian" labelling

13:59 Identifying the alternative protein source

14:57 Highlighting the product's sensory appeal

16:30 Highlighting positive health benefits

17:51 Case study: top 25 alternative dairy brands

19:55 Putting this into action

21:43 Audience Q+A

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#startups #pitch #plantbased #vegan #alternativeprotein #winning #wholefood #consumers #consumertrends #vegantrends #plantbasedtrends #industrytrends #marketing

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Audio Credit: EDM Sport Summer Music by Infraction [Copyright Free Music]
License: Creative Commons Attribution license (reuse allowed)
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